In this second segment of Crafting Culture and Belonging, Alternative Design revisits the microbrewery Ferndale Project. Join us to discover how their unexpected challenges allowed them to discover their culture.

At Kimball International, we know culture can make or break our sense of belonging. It’s no wonder Ferndale’s taproom redesign translated their values and 100% of employees reported they felt they could be themselves at work. But how do we translate the welcoming atmosphere of craft breweries to the workplace? We share the findings of our latest behavioral study conducted with Arigami that ties belonging, culture, and furniture together through the lens of neuroscience. Turns out furniture has a lot to do with belonging!

Host:
Kaelynn Reid, Certified Design Futurist, Kimball International

Guests:
Ari Peralta, Harvard Neuroscientist
Dayne Bartsch, Founder of Ferndale Project
Colleen Myles, Author and Political Ecologist

Listen here