Collective Design is a webinar series from IIDA that provide resources, information, and inspiration to the design community. These virtual sessions explore design from the lens of its larger societal impact as well as examining influencing factors and industries.

The Business of Creativity

Good design hinges on creativity, innovation, and intuition. But design is also a business, which means designers can’t just wait for the muse — or be led entirely by their creative instincts. Our panel of experts will explore how to harness your creative force while working within constraints, delve into the brain science behind creativity, and provide practical tips for amplifying your creativity and refining your ideas.

Moderator:
Cheryl S. Durst, Hon. FIIDA, Executive Vice President and CEO, IIDA

Panelists:
Valerie Jardon, IIDA, Managing Director of Strategy and Principal, IA Interior Architects
Yong In, IIDA, CDF, Assistant Professor of Practice, Purdue University
Suzanne Lefebvre, IIDA, Vice President, Design Leader, CannonDesign