Collective Design is a webinar series from IIDA that provide resources, information, and inspiration to the design community. These virtual sessions explore design from the lens of its larger societal impact as well as examining influencing factors and industries.

The Future of Your Big Idea

Entrepreneurial thinking is an engine for change and a pathway to success, but nobody ever said it was easy. In fact, figuring out how to bet on your big ideas — and win — is even more difficult in our rapidly changing world. In this conversation, we convene designers, futurists, and other experts to talk about the future of entrepreneurship within the design world, and beyond. How do you surface the next big idea amid seismic societal change and successfully execute that vision? In an age of AI and smart materials, what types of services and products will best meet consumer needs and enhance human experience? How can potential entrepreneurs see past trends to build businesses with staying power?

Moderator:
Mark Bryan, IIDA, Chief Research and Strategy Officer at IIDA

Panelists:
Carrie Buse, Senior Director of Discovery, Mattel’s Future Lab
Adi Goodrich, Spatial Designer and Co-Founder, Sing-Sing Studio
Karli Slocum, President, 3form