Good design hinges on creativity, innovation, and intuition. But design is also a business, which means designers can’t just wait for the muse — or be led entirely by their creative instincts. Our panel of experts will explore how to harness your creative force while working within constraints, delve into the brain science behind creativity, and provide practical tips for amplifying your creativity and refining your ideas.

Moderator:
Cheryl S. Durst, Hon. FIIDA, Executive Vice President and CEO, IIDA

Panelists:
Valerie Jardon, IIDA, Strategy Director and Principal, IA Interior Architects
Suzanne Lefebvre, IIDA, Vice President, Design Leader, CannonDesign
Yong In, IIDA, CDF, Assistant Professor of Practice, Purdue University

This episode is approved for 1 IDCEC CEU.