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17th Annual IIDA Showroom & Booth Design Competition at NeoCon 2021
Winners Announced winner
17th Annual IIDA Showroom & Booth Design Competition at NeoCon 2021
Honoring originality of design and visual impact of showrooms and booths at NeoCon, emphasizing use of materials, space, color, texture, lighting, and graphics.
Project Title
Hightower Showroom
NeoCon 2022 Showroom Design
Hightower and Casey Keasler
Small Showroom
winner Best of Competition
Project Title
Haworth Booth
NeoCon 2021 Booth Design
Lobby and MartPark
Designed by Gensler and Confluence
Large Booth
winner Category Winner
Competition Guidelines
Submission Requirements

All submissions will be done electronically, no hard copy submissions will be accepted. To enter a project into this competition, you will need to prepare and submit the following:

Your firm's contact information including name, address, phone number, and email

Name of Manufacturer
Name of Designer
Booth or Showroom Number
Square Footage of the Space
On-site Contact’s name, email address, and cell phone number


Projects must be submitted in one of the categories below. Categories may be renamed, consolidated, or eliminated (and projects reclassified) at the discretion of IIDA and/or the jurors.

Large Showroom (4,000 sq. ft. or larger)

Small Showroom (under 4,000 sq. ft.)
Large Booth (400 sq. ft. or larger)
Small Booth (under 400 sq. ft.)


The winning design projects will be selected by a jury of design professionals. Originality of design, visual impact, effective use of materials, use of space (creativity, product accessibility, etc.), use of color and textures, lighting, and graphics.

The jury chooses a Best of Competition winner from the winners in each category. The jury reserves the right to not choose a winner in each category.


2021 winners will be honored at NeoCon 2021 and will be featured on IIDA.org. Winners will also receive official digital assets, including competition winner logos for self-promotion, coverage and mention on IIDA’s social media accounts, and in an official press release distributed to leading industry outlets and media partners.

For questions or more information, contact Veronica Whitaker at vwhitaker@iida.org.