As a Black kid growing up in Washington, D.C., Jeffrey Gay, IIDA, envisioned a career in design from a young age because of the other African American architects he met working in his neighborhood. But not every child gets that message. So when Gay’s cousin, a secondary school teacher, recently asked him to speak to her students on career day about architecture and working as a designer, the answer was easy.
He met with some members of the class, regaling them with stories about his days working for a design firm and his current role as an A+D representative at Herman Miller, highlighting how they could carve out a career designing buildings and interiors. For the classroom full of students of color, it offered a glimpse into a whole new world of possibility. “None of her kids had heard of architects or designers,” says Gay.
It’s a common refrain—and the result is an industry that remains incredibly homogeneous. Recent research from the Design Council shows nearly four-fifths of the U.K.’s designers are male and only about one-tenth are from Black, Asian, and ethnic minority backgrounds. At the same time, only 36% of newly licensed architects in the United States are women, and only 2% are Black.
“For more than 100 years, architecture has been practiced through the lens of white European men,” says Christopher Locke, a co-founder of the think tank Designing in Color, and a coalition called small talks: LA, both in Los Angeles. “It hasn’t been conducive to minorities in the profession or in school.” Designing in Color provides resources for marginalized professionals, students, and allies to confront environments that discourage their creativity and multicultural identity.
But shaking up that status quo can’t be left to professionals in the field or firm leaders. Design educators must do their part by better reflecting a pluralistic society in who, what, and how they teach.
Open Classrooms
As Gay’s career day experience illustrates, introducing design to people from underrepresented groups should happen early and often. “We need to engage students when they’re young,” Gay says. “Before they even get to college, they need to have exposure to what design means.”
Associations and nonprofits are taking up that challenge. The National Organization of Minority Architects (NOMA)’s Project Pipeline connects young people with architects and designers to design a fully realized project that addresses an issue in their city. In Detroit, Urban Arts Collective runs a camp that introduces underrepresented youth to design, urban planning, and architecture through the lens of hip-hop culture. Students make physical and digital models, then create a track and music video to explain their work.
Universities are also building bridges to local middle and high schools by connecting design faculty with students to introduce the profession or even create meaningful projects together. But the projects must connect to the workforce. “If all you do is face painting, that’s not workforce development,” says Jacinda Walker, founder and creative director of designExplorr, a social enterprise that works to diversify the design profession by increasing access to education and corporate organizations in Cleveland. “If it involves design thinking and creative problem-solving, that’s workforce development.”
Along with forging relationships with local middle and high schools, leaders in higher education could stand to make their campuses more welcoming, too. “Universities need to be more open to the community, not just for an elite group,” says Sarah Elsie Baker, a senior lecturer and research coordinator at the Media Design School in Auckland, New Zealand.
Baker’s school conducts outreach through activities like a hackathon workshop where educators work with middle and high school girls to create art assets for video games. “People who wouldn’t usually come into the school get access to it,” she says. That kind of invitation into the world of design is particularly important for people who are the first in their family to attend college. “For those students, even coming into the building can be daunting,” she says.
But before these education programs start sending out their staff and faculty to entice kids into a world of design, they must remember that optics matter. Using a cavalry of white men to spread the message could prove futile. “A lot of the onus is on us as minority designers to expose kids” to design, Gay says. “As a Black person, I could see myself in that career because I saw other Black people in it, and that made a big difference,” he adds. “A lot of kids never see that.”
Early in her career, Walker worked as the head graphic designer for the Cleveland Municipal School District. She recalls that people were surprised to learn that a young Black woman was behind the designs. “Vendors came in and thought I was the secretary,” she says. “They asked to speak to the manager of the graphic design department, and I would say, ‘I’m her.’”
The vendors weren’t the only ones. One young African American woman said she’d never met a Black designer and stopped by to see one for herself. The woman became Walker’s mentee—one of over 75 designers of color she has mentored.