A Fresh Approach
Like Chiang, Barnette tried to break the mold on Planned Parenthood’s design when developing a new facility in the New York borough of Queens. The 14,400-square-foot (1,338-square-meter) space—which opened in 2016—includes waiting areas, exam and counseling rooms, procedure and recovery rooms, a community health education suite, and offices. It was an essential project for PPNYC because it was the first new facility it had built in years, and it would fulfill its goal of having a presence in every borough of New York. “It was an opportunity for us to design a brand new center around the kind of patient experience we wanted to create—one that is nurturing, welcoming and safe and that reflects the rich diversity of Queens,” Barnette says.
Her team worked with Stephen Yablon Architecture, a New York–based firm, to transform its vision into a state-of-the-art healthcare facility. Stephen Yablon has ample experience in the healthcare industry, so he understood the compliance and regulatory requirements for the building, which helped drive the design decisions. But he was also very focused on figuring out precisely what the PPNYC team envisioned for this space.
Like Chiang, Yablon strove to balance the need for security with a welcoming environment that made patients feel valued and respected. He also wanted to be sure the facility reflected the Planned Parenthood brand while still being unique to the diverse urban environment of Queens. “It was a chance to take a fresh look at how they delivered care and created a brand image in a secure space,” Yablon says.
The Queens site was a new building, so the team had the freedom to design it to exact specifications. Yablon’s team spent weeks with the PPNYC team sharing mood boards with different design elements to help them visualize the look and feel of the site. The Planned Parenthood team was adamant that the design reflect a quality healthcare environment. “They didn’t want cozy, woody designs and materials,” Yablon says. Instead, they chose a sleek and minimalist look that communicated up-to-date, modern medical care with touches of color for added warmth, welcome, and comfort.
The resulting design reflects that vision in every detail. The exterior, which abuts the public sidewalk, features gray bricks and a modern asymmetrical design that contrasts with the mostly brownstone neighborhood without sticking out. The street side is defined by soaring impact-resistant windows that flood the interior with natural light. “We felt it was important that this facility had a strong street presence,” Yablon says. This is especially important in today’s political climate, where politicians are pushing to defund Planned Parenthood and drive it out of the communities it serves. “[The design] says, ‘We perform an important public service, and we are not going anywhere,’” he says.
The building’s single entrance leads from a metal detector to a check-in station featuring bulletproof glass, reflecting the constant concerns about violence against staff and patients. To counter that fear and make the entrance welcoming and friendly, vibrant blue and green accent walls define the space. Both colors were intentionally selected from Planned Parenthood’s brand book. The entrance also features a large oval sign with the word “welcome” written in the 12 languages that are most common to Queens. “The bright colors and the welcome sign make it feel cheery, not like a high-security facility,” Yablon says.
Balancing security and design is a constant goal, particularly in the entry areas of these facilities, says Stoesz. “You don’t want it to be scary or depressing; you want it to be uplifting,” she says. In the Minneapolis facility where Stoesz is based, a protective wall covered in hundreds of colorful donor plaques flanks the entrance. The plaques are emblazoned with phrases like, “in loving memory of my Aunt Rose who died from an illegal abortion in 1918,” or “in celebration of my mother who made me the woman I am today.”
“It’s a purposeful expression of gratitude and love that you would never guess is also a security measure,” she says.