Entrepreneurial thinking is an engine for change and a pathway to success, but nobody ever said it was easy. In fact, figuring out how to bet on your big ideas — and win — is even more difficult in our rapidly changing world. In this conversation, we convene designers, futurists, and other experts to talk about the future of entrepreneurship within the design world, and beyond. How do you surface the next big idea amid seismic societal change and successfully execute that vision? In an age of AI and smart materials, what types of services and products will best meet consumer needs and enhance human experience? How can potential entrepreneurs see past trends to build businesses with staying power?

Moderator:
Mark Bryan, IIDA, Chief Research and Strategy Officer at IIDA

Panelists:
Carrie Buse, Senior Director of Discovery, Mattel’s Future Lab
Adi Goodrich, Spatial Designer and Founder, Sing-Sing Studio
Suzanne Tick, IIDA Titan, ASID, Weaver Textile Designer and CEO, Suzanne Tick + Art

This episode is approved for 1 CEU by IDCEC.

You must be registered for NeoCon to attend. Register here.

View the full slate of 2026 IIDA at NeoCon programming and events here