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IIDA Announces Winners of the 2021 IIDA Showroom & Booth Competition at NeoCon
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CHICAGO, IL — IIDA is honored to announce the winners of the 2021 IIDA Showroom & Booth Design Competition. This competition recognizes originality of design, visual impact, effective use of materials, and the outstanding use of space, color, texture, lighting, and graphics in showrooms and booths at NeoCon.

“It is exciting to witness how firms and manufacturers continue to evolve their products and displays in order to stay nimble with the changing landscape and exceed expectations for the attendee experience,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA. “This year’s winners demonstrated an exceptional use of thought and creativity that humanized the way we think about design.”

The jury panel reviewing this year’s competition included: Jamie Cavalier, IIDA, Fitwel Amb., LEED GA, Designer + Project Manager, BOX Studios; Karie Vagedes, IIDA, Senior Associate, Huntsman Architectural Group; and Sarah Kuchar, IIDA, Owner, Creative Director, Kuchar.

“The attention to detail, color and functionality propelled this year’s displays to a new level,” said Jamie Cavalier, IIDA on behalf of the jury. “TheMART continues to be a hub for some of the most impressive design minds of our time and it was our pleasure to honor these curations come to life.”

The winners of the 2021 IIDA Showroom & Booth Design Competition are:


Small Showroom – Under 4,000 sq. ft:

Company: Hightower
Designer: Hightower in Collaboration with Casey Keasler
Location: Floor 11 – 1110
Best of Competition Winner


Large Booth – 400 sq. ft. or larger
Company: Haworth, Inc
Designer: Gensler and Confluence
Location: Floor 1 - Mart South Lobby

Winners will be featured on IIDA.org as well as promoted to more than 400,000 followers on IIDA social media channels. For questions or more information, please contact Yeari Han, IIDA Design Competitions Manager, at yhan@iida.org.

Press Contact:
Erin Baebler
Jo Communications
630.417.3483
erin@jo-communications.com