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IIDA’s 2021 Global Excellence Awards honors excellence in originality and creativity in international interior design and interior architecture projects across 15 categories, with SFC Shangying Cinema Luxe, by Pulse On Partnership Limited winning best of competition. The project takes inspiration from the act of film watching, the cinematic experience, and accompanying scores, to create a zen like atmosphere using music and piano strings as the overarching theme for the project. This approach integrates the art of music and cinema to create a peaceful, calm ambience.
Competition judge Jaime Vélez, FIIDA says, “This is a ground breaking project, a complete change in paradigm. It creates a peaceful and beautifully crafted environment that speaks of elegance. The attention to detail and the material selection deliver an outstanding project.”
