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Mar 11, 2022 By IIDA HQ
SFC Shangying Cinema Luxe | Best of Competition
2021 Global Excellence Awards winner Pulse on Partnership’s Best of Competition project design is an ode to cinema and music.
By IIDA HQ Mar 11, 2022
Published in Competitions & Honors

IIDA’s 2021 Global Excellence Awards honors excellence in originality and creativity in international interior design and interior architecture projects across 15 categories, with SFC Shangying Cinema Luxe, by Pulse On Partnership Limited winning best of competition. The project takes inspiration from the act of film watching, the cinematic experience, and accompanying scores, to create a zen like atmosphere using music and piano strings as the overarching theme for the project. This approach integrates the art of music and cinema to create a peaceful, calm ambience.

Competition judge Jaime Vélez, FIIDA says, “This is a ground breaking project, a complete change in paradigm. It creates a peaceful and beautifully crafted environment that speaks of elegance. The attention to detail and the material selection deliver an outstanding project.”

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SFC Shangying Cinema Luxe lobby. Photo by Jonathan Leijonhufvud Architectural Photography
SFC Shangying Cinema Luxe lobby. Photo by Jonathan Leijonhufvud Architectural Photography
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SFC Shangying Cinema Luxe theater seating. Photo by Jonathan Leijonhufvud Architectural Photography
SFC Shangying Cinema Luxe theater seating. Photo by Jonathan Leijonhufvud Architectural Photography

“In the lexicon of film noir, this project embodies the notion of drop dead gorgeous with beautiful use of design language and lighting harkening back to the great movie houses of yesteryear while remaining firmly in the 21st century.” says judge Meg Prendergast, Assoc. IIDA, “Interesting places to lounge, learn, and relax make it somewhere that one might wish to visit regardless of viewing a movie.”

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All the sophisticated and simple elements of this design throughout the interior from the lounge to the theater make it suitable to be the winner.

“A beautiful space, very interesting idea with the introduction of a lounge and library as a waiting area.” shares judge Ronnie Belizaire, FIIDA.

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All photos by Jonathan Leijonhufvud Architectural Photography

Visit the 2021 Global Excellence Awards page to learn more about the competition and view the category finalists and winners.

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