- by Mark Bryan
- Product Design, Industry Insights, Industry Leaders, Business of Design, Future of Design
Maintenance Is About to Be the Wrong Word
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- by Mark Bryan
- Published in Product Design, Industry Insights, Industry Leaders, Business of Design, Future of Design
What happens when what you are maintaining is no longer just a finished object, a finish, a design, a system, or an outcome?
Open any facilities publication right now, and you get the same handful of advice. Learn to read data. Hire an analyst. Clean up your asset register. Make peace with AI before it overtakes your work. It's good advice, and the people giving it are right that the job is changing, but there are other considerations not being talked about.
All of that advice assumes what you maintain stays what it's always been, a finished floor or an installed furniture system that doesn't do much until someone renovates or repairs it. It's preparing you for a slightly smarter version of the job you already have, not for one where the building is partly alive, partly autonomous, and partly watching the people inside it. That's a different job, and it's already here. It's different enough that "maintenance" no longer covers what it asks of you because of three key changes.
The first change is finishes.
Finishes are becoming alive. Mycelium panels, algae façades, and bio-based assemblies have moved out of the lab and into real buildings. More than 20 mycelium projects at the architectural scale are already built, and the panelized versions are now appearing as actual façade cladding. Algae façades have been running on occupied buildings since the BIQ House in Hamburg in 2013, pulling shade and biomass out of living cultures sealed in the glass. What's important to note here is that early installations didn't struggle with the technology; they struggled with upkeep because nobody had a model for maintaining something that was alive. You don't repair a living façade, you keep it alive, and the day it starts to fail, you're not fixing a part, you're losing an organism. Living finishes arriving on the interior of spaces or on products will require you to keep them alive and functioning. The day a designer hands you a building with living material in it, your team is doing husbandry, and husbandry is on nobody's training plan.
The second change is systems.
Systems are adapting themselves. The advice to adopt AI skips over what happens once the AI is good enough to act on its own. Autonomous platforms like BrainBox AI already run HVAC in real time with no human in the loop. It learns a building's needs and adjusts it on its own. This means maintenance becomes more about oversight, auditing, and explaining than it is about maintaining. Your new role is to know how to explain to someone why the system decided to turn on the AC at two in the morning, and few are preparing for what it means to answer for a decision-maker they can't fully see inside.
The third change is the outcome.
Outcomes are being watched. Comfort, focus, and a sense of belonging. These used to be design goals handed over to you on opening day, and were hoped to hold. Now the building, spaces, experiences, and products can watch them while they actively create them, and anything being created is something that you're expected to keep up. This is because we can now read people in a new and integrated way. Buildings, products, and even experiences can measure the outcomes it creates. It can track who sat where, who avoided which floor, whose emotions changed, and if that change was within the range it was set to create. This means the thing you're now keeping alive isn't the room, it's how well the room is working for the people in it, and that has no part to replace when it begins to fail. Reading the people to maintain the outcome also hands you a greater responsibility to foster a greater sense of trust with everyone being watched, because sooner or later one of them will ask what the building knows about them, and the honest answer runs through your office.
If you pull these together, they add up to a job the word maintenance no longer fits. It is becoming facilitation and ongoing stewardship, closer to tending than to fixing. If we shift facilities from a maintenance mindset and operation to a stewardship one, it would ask you to redefine what you should be learning, hiring for, and refusing to sign for at handoff while you still have time. The ones who wait to address this forming condition will be handed something alive, with no one funded to keep it that way, and then will have to find out the rest on their own.