The Futures Source

If product information becomes easier to find and specifications carry more optionality, what is the rep actually selling?

What will specifications become when options become easier to find?

What will custom truly mean if it becomes easier and more affordable?

What happens when walls, textiles, wood, and panels can become a light source?

The stores that get it right may soon be more about proof than persuasion.

When places, products, and experiences start talking back, what will they remember?

We’ve spent years designing spaces that can see people more clearly. Now we may need to design places where people can become harder for those systems to read.

Everything we design is becoming a kit of parts. We have not created the universal room where the parts get put back together.

What is creating connection and bringing people together during a time of disconnection and fragmentation?