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Sep 10, 2024 By Jessica Jones
Day in the Life with Jezarely Miguel
The artisanal rug company owner and 2024 Anna Hernandez/Luna Textiles Award winner takes us through her daily routine and shares advice for young designers
By Jessica Jones Sep 10, 2024
Published in Articles

When Jezarely Miguel, Ind. IIDA, founded Matiz, her artisanal rug company, three years ago, she wasn’t just starting a business, she was telling a story. For a long time Miguel struggled to feel a sense of belonging in the design industry. Born and raised in Portland, Oregon, she worked at a local furniture dealer and an architecture and design firm before starting Matiz to connect with her family’s roots. Miguel wanted to honor Oaxaca, the Mexican state her family hails from, through design. Incorporating her cultural background into her design work created a sense of connection and integration between her personal and professional lives; she hopes others in the industry feel inspired to do the same.

“I find it important as a designer of color and Latina in this industry to inspire others to find ways to implement a piece of themselves into their work,” says Miguel, who works as full-time designer at an Los Angeles furniture manufacturer in addition to helming Matiz.

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Jezarely Miguel, Ind. IIDA, Founder of Matiz
Photo by Image courtesy of Jezarely Miguel
Jezarely Miguel, Ind. IIDA, Founder of Matiz
Photo by Image courtesy of Jezarely Miguel

Oaxaca has a longstanding textile tradition, and Miguel works directly with a team of artisans in Teotitlan Del Valle, a Oaxacan town, to design and produce rugs brimming with history and culture. Sustainability is also top of mind. Miguel practices traditional craftsmanship such as hand weaving and hand dyeing with local and natural materials. “We are proud that our textiles are natural, non-synthetic, non-toxic, and are contributing to the well-being of our planet and people,” Miguel says.

Miguel received this year’s Anna Hernandez/Luna Textiles Award, which honors women entrepreneurs contributing to the design industry, for her outstanding work with Matiz, from the company’s cultural significance to its community impact. Follow along as Miguel takes us through a day in her life.

Where do you look for inspiration?

My past two Matiz collections drew from Oaxacan landscapes and building materials. The first is a reflection of Oaxaca’s topographical maps and the second is based on Oaxaca City’s brick and stone walls. Matiz is focused on being made in Oaxaca and inspired by Oaxaca, which is why Oaxaca will always be my inspiration.

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At the start of each day, Miguel takes a moment for herself, whether to have a meal or simply a pocket of silence. “In the midst of this crazy, busy, life we all live, a moment of peace and quiet is very much needed,” she says.
Image courtesy of Jezarely Miguel
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Throughout her day, Miguel makes it a priority to connect with her partners and clients via email and in-person. “It’s crucial to the success of the business,” she says.
Image courtesy of Jezarely Miguel
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Miguel’s travels are her greatest form of inspiration and when she isn’t traveling, she finds that music gets her into the creative zone. She even developed a playlist of her favorite hits that she listened to while walking around Oaxaca City.
Image courtesy of Jezarely Miguel

If you could change anything about your design career journey, would you do anything differently?

I’ve been very fortunate to dabble in many areas of our industry and I wouldn’t change it. Since the start of my career, I’ve always told myself to try everything once to see where my interests landed. After some great experiences, it all led me to create Matiz.

How do you balance your full-time position as a designer at a furniture dealership with your role at Matiz?

It’s a difficult task to balance both, but I have learned to prioritize my own business during my off hours— early mornings, late evenings, and even weekends. Trust me, it’s not always easy and the days may feel extra-long, but the results are so worth it.

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Miguel approaches the design process from a macro and micro level, she says. “I basically start big and then narrow down to certain areas that I find interesting to the eye.” She also values design storytelling.
Image courtesy of Jezarely Miguel
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To stay motivated throughout the day, Miguel remembers her “why.” Back in 2017, she read a book called “Start with Why,” by Simon Sinek and that sparked the “why” in all areas of her life. The book’s teachings have helped her stay grounded and d align her intentions and goals.
Image courtesy of Simon Sinek
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Miguel’s work with Matiz truly excites her. It’s a reflection of her roots and unique perspective. Two designs in her first collection represent the topographical maps of her parents’ hometowns.
Image courtesy of Jezarely Miguel

What’s your vision for the future of Matiz?

I hope to eventually have an in-house studio team to help with all areas of the business and product development. It’s great to be the creator behind Matiz, but I also appreciate bouncing ideas off team members and seeing other points of view.

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Matiz grants Miguel the opportunity to celebrate Oaxaca, her parents, and inspire others to see the beauty of Mexico. This rug is from her second collection, based on Oaxaca’s historic architecture. “It always brings so much joy and pride that I’m able to pay tribute to them and their stories.”
Image courtesy of Jezarely Miguel
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Miguel deeply enjoys the sense of agency that comes with owning a business. “Besides working with team members at all levels,” she says, “I love the ownership of my own creativity and ideas.”
Image courtesy of Jezarely Miguel
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After a long day of hard work, Miguel likes to explore Los Angeles. She recently moved there and enjoys finding new ways to explore the city, such as walking to a restaurant in her neighborhood, trying new foods, and enjoying the sunset from a rooftop.
Image courtesy of Jezarely Miguel

What advice would you give to young designers aspiring to start their own businesses?

Go for it! It’s never too early and it’s certainly never too late. Trust your gut—it’s usually always right. And stay connected with everyone and anyone. Connections are everything when starting a company and being open to learning new things will do wonders for the growth of your business.


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