When Jezarely Miguel, Ind. IIDA, founded Matiz, her artisanal rug company, three years ago, she wasn’t just starting a business, she was telling a story. For a long time Miguel struggled to feel a sense of belonging in the design industry. Born and raised in Portland, Oregon, she worked at a local furniture dealer and an architecture and design firm before starting Matiz to connect with her family’s roots. Miguel wanted to honor Oaxaca, the Mexican state her family hails from, through design. Incorporating her cultural background into her design work created a sense of connection and integration between her personal and professional lives; she hopes others in the industry feel inspired to do the same.
“I find it important as a designer of color and Latina in this industry to inspire others to find ways to implement a piece of themselves into their work,” says Miguel, who works as full-time designer at an Los Angeles furniture manufacturer in addition to helming Matiz.
Oaxaca has a longstanding textile tradition, and Miguel works directly with a team of artisans in Teotitlan Del Valle, a Oaxacan town, to design and produce rugs brimming with history and culture. Sustainability is also top of mind. Miguel practices traditional craftsmanship such as hand weaving and hand dyeing with local and natural materials. “We are proud that our textiles are natural, non-synthetic, non-toxic, and are contributing to the well-being of our planet and people,” Miguel says.
Miguel received this year’s Anna Hernandez/Luna Textiles Award, which honors women entrepreneurs contributing to the design industry, for her outstanding work with Matiz, from the company’s cultural significance to its community impact. Follow along as Miguel takes us through a day in her life.
Where do you look for inspiration?
My past two Matiz collections drew from Oaxacan landscapes and building materials. The first is a reflection of Oaxaca’s topographical maps and the second is based on Oaxaca City’s brick and stone walls. Matiz is focused on being made in Oaxaca and inspired by Oaxaca, which is why Oaxaca will always be my inspiration.
If you could change anything about your design career journey, would you do anything differently?
I’ve been very fortunate to dabble in many areas of our industry and I wouldn’t change it. Since the start of my career, I’ve always told myself to try everything once to see where my interests landed. After some great experiences, it all led me to create Matiz.
How do you balance your full-time position as a designer at a furniture dealership with your role at Matiz?
It’s a difficult task to balance both, but I have learned to prioritize my own business during my off hours— early mornings, late evenings, and even weekends. Trust me, it’s not always easy and the days may feel extra-long, but the results are so worth it.
What’s your vision for the future of Matiz?
I hope to eventually have an in-house studio team to help with all areas of the business and product development. It’s great to be the creator behind Matiz, but I also appreciate bouncing ideas off team members and seeing other points of view.
What advice would you give to young designers aspiring to start their own businesses?
Go for it! It’s never too early and it’s certainly never too late. Trust your gut—it’s usually always right. And stay connected with everyone and anyone. Connections are everything when starting a company and being open to learning new things will do wonders for the growth of your business.
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