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A woman smiles in front of a colorful wall artwork depicting a round shape and abstract patterns, with soft lighting illuminating the space.

15 Questions with Adi Goodrich

From her favorite color combination to a guilty pleasure, and her dream project – Adi spills it all

(Above: Adi Goodrich in Dreams, a lifestyle store she designed. Photo by Ye Rin Mok)

Guilty pleasure, favorite colors, and a dream project. Get to know Adi Goodrich a little better in this behind-the-scenes rapid-fire Q&A that asks the questions that get to the person behind the designs. Be sure to catch the full feature story here, which dives into the power of world-building, collaboration, and place.

What — or who — made you decide that design was for you?
Frank Lloyd Wright.

Describe your style in one word.
Curious.

What’s your favorite ritual?
It’s a toss-up — either morning coffee and a history book or a hike after a long workday.

Mountains or ocean?
Mountains all the way.

Julia Roberts or Julia Child?

Julia Child.

What’s your favorite object that you’ve designed?
I love my Sketti Side Table!

What’s your favorite color combo?
Vermilion and olive

Who do you look up to?

Faye Toogood.

What’s your favorite place in the whole world?

In a large field.

Outer space or deep sea?

Outer space.

A stylish, modern side table featuring a round navy top and asymmetric blue and wood sides with a distinctive silhouette.
Adi Goodrich's Sketti Side Table.

Photo by Chantal Anderson

What’s one thing you can’t live without?
My studio and my partner, Sean Pecknold. (Also, probably our large poodle, Toro.)

Guilty pleasure?
Bob Vila
reruns.

What album are you obsessed with right now and what album were you obsessed with as a teen?
I can’t stop listening to “Free Love” by Sylvan Esso. Elliott Smith was probably a favorite during my teen years.

What would be a dream project for you?

Designing a ballet.

What’s the best learning experience you’ve had?

Probably starting my own studio at 23 years old — jumping into the work without really knowing how to do it.

A woman sits thoughtfully at a desk in a cozy office, surrounded by bookshelves and a modern lamp, with a warm wooden backdrop.
Adi Goodrich in the studio she can't live without.

Photo by Daniel Dorsa