Home
Still, the female future of design has some road left to travel. In IIDA’s soon-to-be-released Member Demographic Survey, statistics showed that although women predominate in the broad range of mid-level positions in the design industry, they account for only a fraction of those in top leadership roles. Supporting women, as well as Black and Brown designers and industry professionals, into those upper echelons is a process that begins now, as design leaders look to invest in mentorship and sustainable career pathways that welcome and uplift, rather than sideline.
I count myself fortunate to have been a female leader in design for more than two decades, and to have supported the advancement of other women personally as well as through the work of IIDA. In order to ensure a strong future for our industry, IIDA continues to provide vital sustenance for women leaders: strong networks both locally and nationally; inclusive community and mentorship; leadership opportunities through IIDA chapters and our International Board; and support and recognition for the work of small firms—which, in design, are often women-owned.
One such firm is led by Samantha Josaphat-Medina, this month’s cover subject. She has described founding her design firm, Studio 397, as an act of professional survival that allowed her to claim the leadership role she longed for. Seeing that firm—and her own Black, female creative powers—flourish, she has found the confidence and courage to foster the careers of the next generation of diverse leaders in design.
Samantha’s story represents a hopeful sign for what comes next: a celebration of the creativity, ingenuity and design excellence of women; and an equal seat at the table for women who lead. We at IIDA are incredibly proud to support and uplift female designers and invest in the strength they bring to our industry.
We’re so excited to be a part of what’s next!
Cheryl S. Durst, Hon. FIIDA
IIDA Executive Vice President and CEO
