top_graphic bottom_graphic
Mar 18, 2024 By Cheryl S. Durst
Perspective: Next Wave
Brought to you by sponsor
Directing our gaze forward, we explore a world of possibility in the question, "What comes next?"
By Cheryl S. Durst Mar 18, 2024
Published in Perspective

A few weeks ago, I was listening to a podcast discussion of the multiple waves of feminism—we’re up to four now! As I followed the progression of feminist thought and activism, I began to ponder one question: what will the next wave bring?

“What next?” is not a question designed to disregard the contributions of the past or even the present day, but it does demand that we understand context and history while directing our gaze forward, in order to get a good look at where our world—and the people who will move it into the future—are headed.

IIDA is always future-focused, which is no surprise when you recall that our members work on projects which inherently require looking ahead. Designers create spaces that meet the needs of clients and end users not at project inception, but at completion and for years of use beyond. Creating places for the future, and shaping the future of place, means honing our vision until it is crisp and clear, inspired, and ambitious.

Cheryl S. Durst, Hon. FIIDA
Cheryl S. Durst, Hon. FIIDA

That vision has to take in a shifting landscape: We have already started to think differently about the places we inhabit, and to expect more from them. How can a workplace function as an extension of home for employees, while also hosting conferences, sparking collaboration, and welcoming the surrounding community? How can a sports arena become a year-round gathering spot? Can a school create not just enhanced learning, but wellbeing?

Of course, reexamining the future of place naturally leads us to reexamine the future of practice. How will design firms work in the years and decades ahead? What will it mean to be part of a multi-disciplinary practice or an ecosystem of manufacturers? What new disciplines will be defined by new ways of practicing?

In this issue of Perspective, we’ve assembled a cast of expert voices to speak to the questions above, and shed some light on what’s new and next in design. We’ll bring you some boundary-stretching projects and ideas, as well as new things from the world of design that start to point the way to what might be next. I hope you enjoy digging into these topics with IIDA as much as I do; so give our stories a read and while you’re at it, remember: if you want to catch the Next Wave, you always have to be looking toward the horizon.

Cheryl S. Durst, Hon. FIIDA
IIDA Executive Vice President and CEO

Cover Story

Sean McDowell talks his journey from Tokyo to Nike, shaping his innovative leadership at MillerKnoll. He shares insights on embracing innovation, inclusivity, and the impact of design on equality and diversity. Read more

Members Only

In this members-only exclusive, we dive into the visionary world of Sean McDowell, where design meets future societal needs, technology revolutionizes our approach, and bold ideas pave the way for a new era of innovation. Log in to read more

Design Impact

"Good design begins with listening and curiosity." IIDA New England member and community-based senior living expert, Emily Barna, on why continuing to learn and embracing new technologies can make you a better designer. Read more

Day in the Life

Ana-Pinto Alexander, FIIDA, executive vice president and partner at HKS, shares a day in her life. Follow Pinto-Alexander as she takes us through her role in healthcare design and offers valuable insights to both current and emerging design professionals. Read more


Discover how Chicago's iconic Morton Salt complex was converted into a dynamic cultural hub, blending its industrial heritage with cutting-edge design to create a premier venue for arts and entertainment. Read more

Talk Talk

How has design shifted over the years? Eileen Jones, FIIDA, and Cortney Backes, Perkins&Will, come together representing two generations of designers to talk the evolution of design and the importance of learning from one another. Stressing the necessity of shared learning and adaptation. Read more.

Future Now

BMW Designworks explores advanced technology to craft cars with a human feel. Learn how Julia de Bono, CEO and Studio Director at BMW’s DesignworksUSA, is using advance technologies including AI, as a design tool, to design cars that feel more human bringing a new feel to automobile car design and the BMW brand. Read more

How to X

Ryan McBride of the McBride Company talks about how to reconnect by disconnecting and takes us behind the scenes of immersive, experiential hospitality design for major brands. He also describes a new design category: Luxury meets LOL. Read more

High 5

Explore the transporting, cutting-edge design of 5 innovative art and design projects that harness artificial intelligence. Now more than ever, design is merging with advanced AI to create revolutionary spaces and experiences. Read more


Mind-bending, eye-catching, unforgettable standouts from the 2024 Milan Design Week and Salone del Mobile—conceptual installations, and breathtaking forms, material innovations, and functional solutions. Read more

IIDA Perspective Team:

Cheryl Durst, Hon. FIIDA | Executive VP and CEO, IIDA
Cindy Dampier
| Chief Marketing Officer, IIDA
Nneka McGuire
| Director of Content, IIDA
Laura Botham | Senior Digital Content Manager, IIDA
Vasia Rigou
| Writer and Copy Editor, IIDA
Jessica Jones | Content Coordinator, IIDA

Featured Articles
View All Articles
View All Articles