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Futures (Overview)

IIDA FUTURES

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Register here for a behind-the-scenes look at IIDA Futures on May 19

IIDA Futures makes sense of change through foresight, research, and structured engagements that turn big shifts into clearer questions, stronger insight, and more informed ways of thinking about what comes next. We expand shared knowledge, surface emerging challenges and opportunities, and help designers, industry partners, and leaders build the perspective and capabilities needed for a more resilient future.

Led by Mark Bryan, IIDA’s chief research and strategy officer, IIDA Futures brings together expertise in design, strategy, and foresight across the built environment. A designer by training and futurist by practice, Mark works with teams and industry leaders to make sense of uncertainty, explore the implications of emerging change, and build stronger ways of thinking about design, products, spaces, services, and leadership. His experience spans workplace, hospitality, retail, healthcare, education, housing, manufacturing, urban systems, product design, and more.

The built environment is being reshaped by forces that are moving faster and hitting harder than ever before. From technology and climate to economics, culture, demographics, and changing expectations around how we live, work, learn, heal, and connect, the impacts of change are profound. For most organizations and leaders, the challenge is not just keeping up with these shifts, but also knowing what matters, what may be coming next, and how to respond in a way that is thoughtful, useful, and future-ready.

If you’re ready to tackle the uncertainties, opportunities, and challenges of today and tomorrow more proactively, IIDA Futures is here to help build the awareness, perspective, and readiness needed to navigate change and shape what comes next. Want to get in touch? Reach out to Mark Bryan at futures@iida.org.

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Offerings

Certified Design Futurist:
IIDA’s Certified Design Futurist program is built on the methods of noted quantitative futurist Amy Webb, Founder and CEO of the Future Today Institute (FTI), who was commissioned by IIDA to create a brand-new curriculum, specifically for designers and the design industry. You could be among the first to become a Certified Design Futurist! Learn more


Reports and Insights:
IIDA Futures’ reports and insights are designed to help you stay connected to the issues, shifts, and innovations shaping the built environment now and in the future. Reports and insights offer timely, critical resources designed to inform the entire industry about topics everyone is actively trying to understand, from emerging forces and capability gaps to changing expectations, new pressures, and future-ready practice needs. Our industry-leading research helps designers, organizations, and industry partners build fluency in what is happening now, understand why it matters, and be better prepared for what may come next. Learn more


Custom Engagements:
Custom Engagements are designed to provide focused, individual access to IIDA Futures’ expert foresight practice. We’ll jump in to help you tackle a question, challenge, or area of change you want to better understand. Using IIDA Futures methodologies, these are tailored, time-limited engagements that can include research, briefings, workshops, scenario explorations, and leadership discussions. Each engagement is built to help you learn, dive deeper into the topics you need to understand, and generate insights you can use, while also contributing to IIDA’s broader body of knowledge and informing future offerings for the profession. Learn more


The Futures Source:
The future, on tap: Bryan’s perspective on the shifts, decisions, and emerging patterns influencing the future of design and the built environment. Each post helps you think more clearly about where the industry is being challenged, where opportunities may be opening up, and how designers and leaders can begin to respond with greater awareness and intention. Learn more

Understand what’s changing — shape what comes next.