(Above: Patricia Urquiola, image provided by Haworth)
This article originally appeared in the February issue of office insight magazine
Design is so much more than just aesthetics — it shapes the way we experience the world. And behind many of the most impactful design moments are women who bring leadership, innovation, and bold thinking to the table. To honor Women’s History Month this March, IIDA is highlighting insights from some of the industry’s most influential women designers, gathered from interviews over the years that capture their experiences, lessons, and advice firsthand.
Each of these voices offers a unique perspective on design, leadership, and collaboration. Whether you’re an emerging designer or a seasoned professional, these women’s words serve as a reminder that great design is driven by curiosity, resilience, and a commitment to inclusion. Dive in and be inspired by their journeys — we know we are! And be sure to check out the link below each quote to read a profile of each designer.
On Leadership and Being Fearless
“I always say that leadership is not a reward, it’s a responsibility — one that I take very seriously.” — Barbara Bouza, IIDA, FAIA, Former President of Walt Disney Imagineering
Bonus tip: “I believe in fearlessly embracing every opportunity.”
On Owning Your Path
“Don’t compare yourself. When you stop comparing yourself and just do you, do what you want, it’s so much easier. Doors open up. Opportunities happen when you carve your own path.” — Sara Ables, IIDA, Senior Workplace Experience Specialist at Corgan
On Embracing Individuality
“We thrive on individuality and the unconventional.” — Faye Toogood, CEO at Toogood
Go ahead, break the rules: “The unique power of a group of misfits lies in their ability to think differently and approach problems from fresh angles. We’re not constrained by traditional design paradigms or rigid disciplines. This fluidity fosters innovation and leads to unexpected, yet harmonious, outcomes.”
Poltrona Frau
On Culture and Design Influence
“My Mexican heritage has deeply shaped my creative process, teaching me to embrace color without hesitation. Even the smallest splash of color — whether it’s a bold accent wall, a subtle ceiling treatment, or an upholstery choice — can transform a design, infusing it with energy and personality.” — Daniela Lopez, Assoc. IIDA, Interior Designer at RVK Architecture
Bonus tip: “It’s not just about making something beautiful — it’s about creating spaces that are both functional and alive, spaces that tell a story.”
Learn more about Lopez
On the Value of Optimism in Leadership
“Be a pragmatic optimist. Leaders lean heavily into optimism, joy, humor, and hope. But hope isn’t a strategy, so remember to be clear-eyed and cognizant of the realities of life, work, and everything in between — then temper that pragmatism with a liberal dose of laughter.” — Cheryl S. Durst, Hon. FIIDA, Executive Vice President and CEO of IIDA
Bonus tip: “Be decent — and be real. Remember the simple things your mother told you about work and life: Be kind to the receptionist. Be authentic. And never, ever steal your colleagues’ food from the fridge.”
Discover more leadership advice
Jason Wambsgans
On Driving Positive Change
“Change happens incrementally. If we all work on a problem collectively (in big and small ways), that’s when change happens.” — Maya Bird-Murphy, Founder and Executive Director at Mobile Makers
More on making an impact: “Finding ways to advocate for change in the design industry, whether through community engagement or supporting organizations, is essential to creating lasting impact.”
Get the whole story
On Travel and Inspiration
“Traveling has been a fundamental part of my training and professional growth … Through work-related travels, I have gained a unique perspective on the countries I visit, fostering deeper and lasting relationships.” — Patricia Urquiola, Owner of Studio Urquiola
Bonus tip: “Inspiration and creativity do not exist in the abstract; they are derived from the world around me — films, experiences, books, installations, travels, art exhibitions—and I am constantly seeking new ideas.”
Keep reading for more insights from Urquiola
Marco Craig
On Collaboration in Design
“Design is turning collaborative. It’s turning plural, participatory, and distributed. It’s starting to integrate the interconnectedness of all life.” — Wanda Dalla Costa, AIA, Director at Tawaw Architecture Collective and Professor at Arizona State University
Bonus tip: “True collaboration means rethinking hierarchy — valuing all perspectives equally.”
Get more wisdom from Dalla Costa
On Diversity in Design
“Diversity fosters innovation, creativity, and problem-solving. When people from different backgrounds collaborate, they bring unique insights that lead to more well-rounded and comprehensive solutions.” — Ana Pinto-Alexander, FIIDA, Global Sector Director, Interiors, HKS
More on inclusion: “Inclusive design isn’t a trend — it’s a responsibility.”
Read the article
On Embracing Opportunities
“When you stay curious and are willing to explore different avenues, the possibilities broaden — and by giving every opportunity a chance, you eventually find your true passion in design.” — Jezarely Miguel, Ind. IIDA, Founder of Matiz
Bonus tip: “Great design starts with an open mind and a willingness to take risks.”
Read more about Miguel’s design journey
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