1. Prada’s Hyper-Tactile Event
As fashion capitals around the world vacillate between physical and digital seasonal runway presentations, one thing remains certain: The show must go on—and it must go on with great panache. So when Miuccia Prada and Raf Simons debuted Prada’s first-ever co-designed menswear collection for the brand’s Fall Winter 2021 Collection, they were out to create a full-on tactile experience. Designed by architect Rem Koolhaas and his research studio AMO, the show featured a quartet of abstract rooms, with the collection’s pieces set against textured backdrops of walls and floors draped in faux fur, dripping in resin, and clad in marble and plaster.
Fashion and design cognoscente could experience the event in 3D and all the materials used in the set will be upcycled, finding new life in product installations and pop-ups around the world, and then donated to Meta, a circular economy project based in Milan.